This company is a diversified holding entity, established in 2006 and based in the Kingdom of Saudi Arabia. It owns three subsidiaries specializing in distinct sectors. Firstly, it operates in the retail market for beauty and spa products. Additionally, it is involved in the production and distribution of consumer goods related to this industry, boasting its own production lines for self-sufficiency. Also, it owns and operates beauty centers, which are marketed under the Baheya brand.