Established in 2006, we are a holding company based in the Kingdom of Saudi Arabia that owns three entities specializing in various fields. Our first institution focuses on retail sales of beauty and spa products, involving the production and distribution of specialized consumer goods in this sector. With our own production lines, we achieve self-sufficiency. Additionally, we own beauty centers marketed under the Baheya brand. Ensuring cybersecurity is essential to protect our diverse operations, data, and customer privacy.